This upskill will provide you with an intense reflection on storytelling. Oral, visual, and now digital – AI-designed – storytelling is everywhere. It is quintessential not just for advocates, professionals in public affairs, heads of communication, but also for policymakers and diplomats. What story to tell? Why tell it? How to do so in an efficient way? How long or short should it be? When to tell a story (and when not to)? We will study narratology (the discourse on narration), engage with the role of digital social media, eloquence and speech, visual storytelling (photography, videos and arts). The upskill will also engage with processes of creative production.
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Objectives
- Reflect and enhance storytelling skills
- Discern and distinguish good from bad, appropriate from inadequate storytelling
- Develop a clinical view and rigorous analyses on storytelling to make the right choice
Who is this programme for
This programme is particularly relevant for:
- Advocacy and public affairs
- Communication
- Fundraising and resource mobilisation
- Campaigning
- Professionals in the fields of governmental affairs, corporate social responsibility, environment, social and governance and sustainability
- Diplomats and members of permanent missions
Speakers
Upcoming events
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