Mastering Fundraising Practices

In the current challenging context of shrinking funding opportunities and a high number of competitors struggling for resources, only state-of-the-art funding initiatives can successfully fund development, social impacts and humanitarian programmes. The design and execution of such initiatives require a deep and comprehensive understanding of donors’ expectations, a set of technical skills in strategic planning, and the execution of a fundraising strategy.

This course will provide key expertise to design a project-based fundraising strategy tailored to your needs and aligned with donors’ increasingly demanding and strict requirements.

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Objectives

Understand and use essential project management tools such as the Project Management Cycle (PCM), Results-Based Management (RBM), the Theory of change (ToC), and the Logical Framework (LF) to structure, design and inform a fundraising campaign
Create a project-based fundraising strategy and action plan, and know how to implement fundraising activities efficiently
Develop strong project proposals to fund projects in line with donors’ expectations
Know what are the expectations of donors and key stakeholders, and design the engagement, reporting and communication strategies accordingly

Who should apply?

Fundraisers, social entrepreneurs, communication specialists, social media specialists, social/cultural/sport event managers
Freelancers, consultants, evaluators, and non-profit practitioners

Certificate

Executive Certificate of Attendance for the Mastering Fundraising Practices programme
You have the possibility to earn 3 ECTS by submitting an assignment and paying an extra fee of 300CHF.

Terms and conditions

Related SDG

SDG 17 - partnerships for the goals

Module 1

Essentials of project and fundraising

Master the crucial relationship between the Project Management Cycle, Results-Based Management, the Theory of Change and Logical Framework, and a successful fundraising strategy
Understand donors’ expectations in the context of project management and fundraising

Module 2

Unleashing your project-based fundraising strategy

Design, plan, execute and evaluate a project-based fundraising strategy in the current context of shrinking opportunities and resources
Implement, follow-up and evaluate the fundraising strategy and its results

Module 3

Donor engagement & impact reporting

Learn how to build lasting partnerships with donors and understand how to meaningfully engage with them
Gain knowledge on reporting achievements to ensure long-lasting partnerships
Learn how to connect the theory of change with the evaluation framework

Profile

Matteo GUIDOTTI

Senior Lecturer

FACULTY ASSOCIATE, CENTRE ON CONFLICT, DEVELOPMENT AND PEACEBUILDING

Profile

Emilie Compignie

Fundraising consultant, trainer and coach

Academic Advisor, Mastering Fundraising Practices

Profile

Matteo GUIDOTTI

Senior Lecturer

FACULTY ASSOCIATE, CENTRE ON CONFLICT, DEVELOPMENT AND PEACEBUILDING

Profile

Emilie Compignie

Fundraising consultant, trainer and coach

Academic Advisor, Mastering Fundraising Practices

Upcoming events

Week 17

22 Apr - 28 Apr

Thu 25 April 2024 12:30

Global Governance in a Context of Democratic Backsliding

Wed 24 April 2024 12:30

LUNCH BRIEFING

Le droit international humanitaire : une éthique de la mort ?

Week 18

29 Apr - 05 May

Thu 02 May 2024 12:30

Online conversation

Transforming Finance for Nature-Positive Outcomes

Week 19

06 May - 12 May

Mon 06 May 2024 12:30

Programme Overview Webinar

Mastering Fundraising Practices Q&A

See all events

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