In the current challenging context of shrinking funding opportunities and a high number of competitors struggling for resources, only state-of-the-art funding initiatives can successfully fund development, social impacts and humanitarian programmes. The design and execution of such initiatives require a deep and comprehensive understanding of donors’ expectations, a set of technical skills in strategic planning, and the execution of a fundraising strategy.
This course will provide key expertise to design a project-based fundraising strategy tailored to your needs and aligned with donors’ increasingly demanding and strict requirements.
Objectives
- Understand and use essential project management tools such as the Project Management Cycle (PCM), Results-Based Management (RBM), the Theory of change (ToC), and the Logical Framework (LF) to structure, design and inform a fundraising campaign
- Create a project-based fundraising strategy and action plan, and know how to implement fundraising activities efficiently
- Develop strong project proposals to fund projects in line with donors’ expectations
- Know what are the expectations of donors and key stakeholders, and design the engagement, reporting and communication strategies accordingly
Who should apply?
- Fundraisers, social entrepreneurs, communication specialists, social media specialists, social/cultural/sport event managers
- Freelancers, consultants, evaluators, and non-profit practitioners
Certificate
Executive Certificate of Attendance for the Mastering Fundraising Practices programme
Related SDG
Module 1
Essentials of project and fundraising
- Master the crucial relationship between the Project Management Cycle, Results-Based Management, the Theory of Change and Logical Framework, and a successful fundraising strategy
- Understand donors’ expectations in the context of project management and fundraising
Module 2
Unleashing your project-based fundraising strategy
- Design, plan, execute and evaluate a project-based fundraising strategy in the current context of shrinking opportunities and resources
- Implement, follow-up and evaluate the fundraising strategy and its results
- Learn how to leverage AI and the power of ChatGPT to enhance your fundraising approach
Module 3
Donor engagement & impact reporting
- Learn how to build lasting partnerships with donors and understand how to meaningfully engage with them
- Gain knowledge on reporting achievements to ensure long-lasting partnerships
- Learn how to connect the theory of change with the evaluation framework
nineta avani
Programme Officer at the Global Fund
"The programme provided a comprehensive understanding of modern fundraising techniques, emphasising both the strategic and operational aspects of donor engagement. One of my key takeaways is the importance of storytelling and donor engagement—how crafting compelling narratives can significantly enhance fundraising success. Another critical insight was the role of diversification in funding sources, from corporate partnerships to high-net-worth individuals, and how different revenue streams contribute to financial resilience."
Nineta Avani has hands-on experience tackling violence against women and child exploitation. She is currently a Programme Officer at the Global Fund.
alan feler
Resource Mobilisation Officer at the International Committee of the Red Cross (ICRC)
"The module on AI in fundraising was particularly intriguing, showcasing efficiency gains without replacing human expertise. Beyond content, my fellow participants were a major highlight: professionals with diverse backgrounds from across the international sector, sharing insights and solutions to common challenges. Guest speakers were the cherry on top, with a UNICEF expert in Fundraising Innovation leaving a lasting impression on the ESG potential, alongside the perspective of a senior philanthropy advisor."
Alan Feler has extensive experience in international law, refugee protection and humanitarian affairs. He is a Resource Mobilisation Officer at the International Committee of the Red Cross (ICRC).
Upcoming events
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