In a world increasingly shaped by competing narratives, the power of storytelling has become a central force in international affairs. From diplomatic messaging and political campaigns to media framing and digital influence, narratives shape public perception, policy agendas, and geopolitical dynamics.

This webinar explores how narrative strategies are deliberately constructed to frame events, shape public opinion, and influence political agendas. It will delve into the mechanisms through which these narratives are disseminated—via traditional journalism, social media platforms, diplomatic communications, and cultural production—and how they are contested across different geopolitical, cultural, and ideological contexts. From state-sponsored messaging to grassroots counter-narratives, the session will illuminate the role of storytelling in constructing meaning, mobilising support, and competing for influence in the international arena.

Featuring leading experts in diplomacy, media relations, and international affairs, the session will unpack how stories influence legitimacy, authority, and action on the world stage.